Psicología De La Forma De Los Diseños De Logos
La forma de los logos usados por grandes mapas no son escogidas al azar. Cuando se trata de desarrollar una marca, el diseño de logo es el rey. El poder de un logo para obtener una respuesta emocional puede tener un efecto resonante en la forma en que los consumidores y potenciales consumidores ven un producto, servicio o compresa en particular. Un diseño de logo empoderante puede parecer simple, pero no hay nada simple en crear formas efectivas para diseños de logos.
Ten en cuenta que las formas de los logos que se usan para mostrar las más visibles en nuestra cultura no fueron escogidas al azar, existen algunas razones psicológicas. En este artículo veremos cómo se puede dar un buen uso de formas para dar a un diseño de logo la resonancia deseada.
Cómo los humanos miran las formas de los diseños de logos.
Nuestro subconsciente responde de diferentes formas las diferentes formas de logos. Líneas rectas, círculos y bordes puntiagudos, todos implican diferentes significados y un buen diseñador de logos puede usar las formas para inferir diferentes cualidades acerca de una marca. Por ejemplo, el diseño de logo Nike: la combinación de curvas que terminan en un borde puntiagudo ofrece una sugerencia de movimiento.
Las formas particulares envían mensajes particulares:
- Los círculos, óvalos y elipses tienden a proyectar un mensaje emocional positivo. Usar un círculo en un diseño de logo comunica comunidad, amistad, amor, relaciones y unidad. Los anillos tienen una implicación de matrimonio y sociedad, lo que sugiere estabilidad y durabilidad. Las curvas de cualquier forma tienden a ser vista como femeninas en la naturaleza.
- Las formas de logos largas y puntiagudas como los cuadrados y triángulos sugieren estabilidad en términos más prácticos y también pueden ser usadas para implicar balance. Las líneas rectas y logos con formas precisas también imparten fuerza, profesionalismo y eficiencia. Sin embargo, y particularmente cuando están combinados con colores colo azul o gris, pueden parecer fríos y poco atractivos. Socavarlos con una ubicación torcida o colores más dinámicos puede contrarrestar este problema y crear algo más interesante.
- También se sugiere que los triángulos tienen una buena asociación con el poder, ciencia, religión y leyes. Tienden a ser vistos con atributos masculinos, así que no es coincidencia que se muestren más en los diseños de logos de compañías con un inclinaciones masculinas.
- Nuestro subconsciente asocia las líneas verticales con masculinidad, fortaleza y agresión, mientras que las líneas horizontales sugieren unión, tranquilidad y calma.
- Las implicaciones de las formas también se extienden a la fuente escogida. Las fuentes angulares dentadas pueden parecer agresivas o dinámicas; por otro lado, las letras redondas brindan una apariencia joven. Las fuentes curvas y cursivas tienden a llamar la atención de mujeres, mientras que las letras en negrita tienen una apariencia más masculina.
Cómo aplicar la psicología de formas de logos
Antes de empezar a diseñar un logo para tu cliente, escribe una lista de valores y atributos que el logo debe transmitir (por esta razón necesitas conocer a tu cliente y su empresa lo mejor posible). Pide a tu cliente una lista de valores corporativos o mira su misión y visión.
Una vez que tengas una idea de lo que el diseño de logo necesita transmitir, serás capaz de ver cómo encajarlo con las formas del logo, pero también con los colores y fuentes. Usa estos tres elementos combinados para tu ventaja: por ejemplo, si escoges una forma fuerte, pero la encuentras muy masculina, entonces agrega uno o dos colores que bajen la tonalidad al aspecto masculino.
Teoría de la Gestalt
El diseño de logo del World Wildlife Fund usa el principio de proximidad de Gestalt para describir un oso panda, incluso cuando la forma no está totalmente cerrada
Para profundizar más tu uso de la psicología, repasemos las teorías de Gestalt de los psicoanalistas alemanes de 1920. Ellos sostienen que el cerebro humano unifica los elementos visuales que ve para formar un conjunto que lleva más significado. Las personas forman patrones a partir de objetos con formas similares, mientras que los objetos que difieren del grupo se convierten en un punto focal de la imagen.
Otro principio de la Gestalt, proximidad, se ve en diseño de logos. Esto sucede cuando un objeto está incompleto, pero existen suficientes detalles para que el ojo humano vea toda la figura. Un buen ejemplo de esto es el logo del oso panda usado por la WWF líneas arriba.
Las formas de logos que incorporas en tus diseños se convierten en un elemento intrínseco en el mensaje que transmitirán a los consumidores de tu clientes y al público en general.
Si estás buscando una agencia especializada en diseño de logos, no busques más. En Tactic Solutions somos expertos en el diseño de logos, páginas web, estrategias de marketing digital, branding y más. Nos podemos encargar de transmitir la visión y misión de tu empresa a través de un diseño de logo limpio, claro y sencillo que vaya con las tendencias actuales. No dudes más y ponte en contacto con nosotros.
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Tiêu đề: «B52 Club – Trải nghiệm Game Đánh Bài Trực Tuyến Tuyệt Vời»
B52 Club là một cổng game phổ biến trong cộng đồng trực tuyến, đưa người chơi vào thế giới hấp dẫn với nhiều yếu tố quan trọng đã giúp trò chơi trở nên nổi tiếng và thu hút đông đảo người tham gia.
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